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Naivas has suspended the sale of red meat across all its stores countrywide pending the results of independent testing of its meat and assessment of its supplier base.
This decision, said Willy Kimani, the Naivas Chief Commercial Officer, had been taken in the interest of its customers and will involve subjecting the whole stock of red meat to a thorough independent lab test and a step by step verification of each participant
along the whole meat value chain.
“We will only be selling white meat for now in all our butcheries,” said Kimani. Naivas, he added, is cooperating with national and county government agencies to address this issue.
Kimani restated that customer welfare remains paramount for the firm and that Naivas does not use or condone the use of any chemical preservatives for meat products.
He reiterated that the company will take strong legal action against anybody found to have supplied contaminated meat to Naivas.